Editor’s Note
A NOTE FROM CLARE REID
Longform is where people come when they need a carefully told story. Perhaps their work is detailed and complex. It may have sharp edges that need rounding, or dark corners that need illuminating.
I tend to think of Longform Creative as the antidote to short-form content—the dopamine-hungry, fast-food advertising we all cross the street to avoid. Rather than add to the content landfill, Longform Creative exists to build deeper connections.
Our work allows the space for an idea to permeate, not just skim the surface. Because when you foster a deep connection, it can’t just be swiped away.
You know it when you feel it. It’s sticky. It stays with you. And in certain moments (whether you like it or not), you are reminded of what moved you: words, a song, an image, or a film. Sometimes it’s just one line in a greater story—but that bigger picture matters. Context matters.
And that’s exactly what we do here. Even if our work is distilled into a single headline, the roots run deep. And you can feel the difference.
As you can tell, I’m a big fan of words, in all forms. For Longform Creative, those words intersect with my love and respect for strategic reasoning. With an academic foundation, our research is meticulous, which means our ‘why’ is always backed up.
While art has the permission to transcend the ‘why’, commercial creativity—art x business—needs to deliver meaningful outcomes.
These are the people who join me in doing just that.
Longform Collaborators
Kate Elder
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Kate is a seasoned brand and communications strategist who goes deep. She digs into the research to find those light-bulb insights that tick lofty goals. Her strategic skills cross all sectors: government, education, tech, health, tourism, energy, enviro, and not-for-profit.
Davide Boscolo
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Davide is a rare talent—equal parts technical wizard and conceptual artist. He is a senior 2D and 3D animator, VFX artist, and motion designer, collaborating on all of Longform’s animation projects.
View Davide’s 2026 showreel.
Dennis Power
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Resident science and environmental writer, Dennis is a synthetic chemist and science journalist. Alongside Longform, he’s a regular contributor to Particle magazine, CSIRO publishing, and is the science editor for The Metamorphosis Project Journal.
Dominic Depiazzi
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Dominic has mastered the art of brand voice; writing in the persona of a tranquil tourism brand with one hand, and embodying a pop-culture voice to captivate gen z with the other. Dominic is the kind of copywriter you want in your corner.
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Claire is a technical writer and content strategist with a backbone in broadcast journalism. She’s meticulous in her research and knows the finance and government sector through and through.